Beijing 2008 Olympic Games to bring the beijing hotels industry is an opportunity and a
challenge? After the needs of busy answers. Recently go2map, Jones Lang LaSalle Beijing
Review in 2009, when the real estate market the second quarter of the data given in
reflection. Jones Lang LaSalle in 8957 rooms for the survey sample data, as of May 2009,
Beijing hotels average daily room rates and occupancy rates over the same period last year
decreased by 22.2% and 18.4%; the same time, each rentable room revenue declined by 43.9%.
In addition, the latest statistics from the Beijing Municipal Bureau of Statistics data,
from January to April this year, the city's star hotels, the average price of 428.6 yuan /
room nights for the price of 518.3 yuan more than last year / room nights declined by 17.3%
;-star hotel average occupancy rate of only 44.5% of the network of super-women, compared
with 54.6% same period last year fell 10.1%. Star hotel average occupancy rate of less than
5 into a number of star hotel occupancy rate is only 29.4%.
Rental rates and housing prices fell sharply shows that in 2009 five months before the
Beijing hotels market is facing severe challenges. Beijing East a hotel project is clearly
felt the pressure from the market. Project Leader to focus on commercial networks revealed
that at present the hotel industry has not been much better in a number of hotel projects
within the region is extremely competitive, in order to attract customers stay at many
hotels, and even secretly lowering the room price. "In addition to the effects of economic
crisis, 17173, influenza A H1N1 flu outbreak is also a decline in hotel performance of one
of the reasons," the industry sources, the entry of large business customers and tourists
reduction, so that sub-five-star hotel room occupancy rate of less than 2 or even into a
profit quite difficult.
In response, Jones Lang LaSalle Hotels China Managing Director, Mr. An Ruida explained that
while the economic crisis is not about to cause a substantial decline in the number of
incoming tourists from overseas, as well as a large number of hotels before the Games
opened penetrate the market, both the reasons for the Beijing four-star and five-star hotel
occupancy rate and average daily room rates carry a huge market pressures.
"The current global economy has no obvious signs of warming Alumni, so we do not believe
that tourists trips overseas immigration in the short term recovery," said Jones Lang
LaSalle, in addition to the recent market entry outside the hotel the next 3-4 years, a new
increasing the supply of the market in 2008 will be based on the supply of rooms increased
by 30%, the hotel industry market, competitive pressures will continue, and even there will
be a part of the hotel was closed because of tight cash flow, or re-positioning situation.
